Speaking & Workshops
Bernhard Hochrainer speaks about AI, search and what actually matters.
Keynotes, talks and workshops for people who need more than an abstract trend report. The focus is on useful context, visible evidence and decisions that can survive contact with daily work.
Bernhard is Principal Strategist for Search, Data and AI at pixelart. Read his professional profile.
Topics & formats
Search, AI and visibility
How discovery changes when answers are generated, not only linked, and what this means for brands, evidence, content and strategy.
AI in practice
A reality-based view of AI capabilities, limits and implementation, with practical examples, live checks and a framework for deciding what deserves attention.
From information to a system people can use
How content, data, website structure and external signals work together to improve understanding rather than add another disconnected tool.
- Formats
- Keynote, talk, workshop, panel
- Language
- German or English
- Approach
- Practical, direct, evidence-aware
Recent talks & workshops
LSZ Future of Marketing: The AI Edition
7 October 2026 · Courtyard by Marriott, Linz. The following two formats belong to the same event. Official event programme.
Wir haben der KI 100.000 Fragen gestellt. Das haben wir aus den Antworten gelernt.
Presentation · 09:50–10:10. A keynote exploring what 100,000 AI queries reveal about brand recommendations, differences between models and the stability of AI-generated answers, and what these findings mean for marketing and brand strategy.
AI-Brand Lab: Wie Marken digital umgebaut werden müssen, damit Menschen und KI sie verstehen
Workshop · 50 minutes · 12:30–13:20. Through live checks and a practical framework, participants explored how content, data, website structure and external evidence help communicate a brand’s relevance to specific needs.
Sinn & Tonic · Junge Wirtschaft Salzburg
8 October 2026 · Red Bull Arena Salzburg.
AI 2026
Descriptive topic label. The public event materials do not list this as an official presentation title.
A talk on AI in 2026, exploring AI agents and what changing discovery and recommendation patterns mean for businesses and their digital visibility.
Werde sichtbar in AI
Become visible in AI.
Deep Dive · Circle Corporate Communication im Handel · Handelsverband Österreich · Livestream. How companies can strategically build and analyse their presence in AI answers. The focus includes factual accuracy for products, services, properties, locations and sources.
Earlier talks & workshops
From Hype to Action
Workshop · Marketingtag 2026. Which AI Updates in 2026 Actually Matter and What They Mean for Our Day-to-Day Work. Marketingtag programme.
Getting Found by AI
Workshop · Future of Marketing 2026. Quick Hacks for Visibility in GenAI. With Kathrin Hackl. Future of Marketing event.
Get Visible in AI
Talk · AI Lab 2026. Strategically Building and Analysing Your Presence in AI Answers. AI Lab event.
Discuss a talk or workshop
Tell us about the audience, the decision or question behind the event, and the format you have in mind. Use the established pixelart contact route to start the conversation.