Professional
Principal Strategist
Search, Data & AI / pixelart / 20+ years
Bernhard Hochrainer helps organisations think clearly about search, data and the growing role of AI in how people find and use information. His work sits at the intersection of strategy, technology and the stubborn question of what actually matters to real people.
After 15 years at pixelart, he has worked with clients across industries: from media to e-commerce to public institutions. He prefers the messy questions because they usually mean growth.
Skills
Search Strategy; AI & LLM Integration; Structured Data / Schema; SEO & Organic Growth; Data Analysis; Content Strategy; Workshop Facilitation; Experience; AI Strategy; RAG Models; Agent Swarming; Lokal LLMs; Data Interpretation; Data Liberation; Grounding; I_don't_care_if_its_seo_or_geo; BigQuery; MCP.
Currently thinking about
The Blind Spots of Brands
What do customers, search engines and AI systems know about a brand that the brand itself does not? The Johari Window offers a useful way to think with search data, external signals and analysis, making the gap between self-image and outside perception visible.
When AI Stops Thinking Twice
How long will AI systems really compute every answer again? Prompt caching already exists. But what changes if complete answers are reused? The question is what that could mean for probabilistic answers, diverse recommendations and brand visibility.
Agent Swarming
A group of agents working simultaneously on different milestones of a task. Passing information to each other so the others can orient themselves accordingly. How useful will it be for us? Do we need to prepare, because it can also be harmful?
Find me professionally here
Recent talks & workshops
These contributions show the questions Bernhard works on with teams. Explore the full Speaking & Workshops profile.
Wir haben der KI 100.000 Fragen gestellt. Das haben wir aus den Antworten gelernt.
We asked AI 100,000 questions. Here is what we learned from the answers.
Future of Marketing: The AI Edition · Presentation · 7 October 2026 · Linz. A large-scale query study about brand recommendations, model differences and the stability of AI-generated answers.
AI-Brand Lab: Wie Marken digital umgebaut werden müssen, damit Menschen und KI sie verstehen
AI-Brand Lab: How brands need to be built digitally so people and AI can understand them over the next five years.
Future of Marketing: The AI Edition · Workshop · 7 October 2026 · Linz. A framework for content, data, structure and external evidence that makes a brand understandable and recommendable.
Werde sichtbar in AI
Become visible in AI.
Handelsverband Österreich · Circle Corporate Communication im Handel · Deep Dive · Livestream. How companies can build and analyse their presence in AI answers with a focus on factual accuracy, decision-relevant information and sources.
AI 2026
AI in 2026: Agents, discovery and recommendations.
Sinn & Tonic · Junge Wirtschaft Salzburg · Contribution · 8 October 2026 · Red Bull Arena Salzburg. A descriptive topic label for changing AI discovery patterns, digital visibility and recommendations.
Collaboration
For consulting and project enquiries, use the pixelart contact route. For a keynote, talk or workshop, discuss a talk or workshop.