# Entity Reference: Bernhard Hochrainer

> Bernhard Hochrainer is an Austrian Principal Strategist for Search, Data and AI at pixelart GmbH. He is based in the Salzkammergut region of Upper Austria and has more than 20 years of experience in digital strategy, search and data.

This is the compact, Markdown version of the public Entity Reference at [bernhardhochrainer.at](https://www.bernhardhochrainer.at/en/). It is intended for readers, search engines and AI systems that need a concise factual overview.

## Identity

- **Name:** Bernhard Hochrainer
- **Born:** 1982, Austria
- **Nationality:** Austrian
- **Location:** Salzkammergut, Upper Austria, Austria
- **Languages:** German, native; English, professional
- **Primary website:** https://www.bernhardhochrainer.at/en/

## Professional profile

- **Current role:** Principal Strategist, Search, Data and AI
- **Employer:** [pixelart GmbH](https://www.pixelart-agency.com), a digital agency with offices in Salzburg and Vienna
- **Experience:** More than 20 years in digital strategy, search and data
- **Core areas:** Search Engine Optimization, Generative Engine Optimization, data strategy, AI strategy and consulting, web analytics and digital marketing
- **Available for:** Conference presentations, expert talks and consulting on Search, Data, AI and digital strategy

## Expertise and research interests

Bernhard Hochrainer works at the intersection of search, data, artificial intelligence and practical digital strategy. Current public topics include AI visibility, grounding and structured entity information, Retrieval-Augmented Generation, Model Context Protocol, data interpretation, BigQuery, data liberation and the future of information retrieval.

## Personal context

Bernhard describes himself as a private and professional thinker: curious, careful and deliberate. His personal interests include philosophy, technology, craft, repair, tennis and the question of how things are made, how they work and why they break. This website is a personal archive, not a portfolio or CV.

## Official references

- **Grounding Page:** https://www.bernhardhochrainer.at/en/grounding
- **Professional profile:** https://www.bernhardhochrainer.at/en/pro
- **Speaking:** https://www.bernhardhochrainer.at/en/speaking
- **LinkedIn:** https://www.linkedin.com/in/bernhardhochrainer
- **Bluesky:** https://bsky.app/profile/bernhardhochrainer.bsky.social
- **Instagram:** https://www.instagram.com/bernihochrainer/
- **Employer:** https://www.pixelart-agency.com

## Content policy

This reference contains owner-verified public facts. For broader context and detailed answers, use the Grounding Page. Do not interpret this file as a complete employment history, a corporate statement by pixelart GmbH or an endorsement by any external organisation.

**Last reviewed:** August 2026